NFC chip technology is a market with huge potential for growth as smartphones and other mobile devices begin to replace cash and plastic in consumers’ wallets. In fact, there are some stepping stone applications which are particularly noteworthy in the move toward mobile credit card authorization. One company that can't be overlooked is Squareup.com, or “Square” as it's commonly called. Founded by Twitter co-founder Jack Dorsey, Square is nothing more than a shift away from the traditional use of credit card authorization terminals. Traditionally, credit card merchant services have been set aside for business-only transactions with a hard-wired connection. But what about the guy who runs a taco stand? What about if you want to split the tab on your dinner at Applebee's with a couple of friends? Square has not only helped to solve an immediate pain point, but has also done an excellent job in taking credit card merchant services to a completely untapped market segment: the consumer.
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