College. University. When people - particularly parents - hear these words mentioned, they usually imagine looming debts from paying off a child's tuition or the other expensive elements of attending any higher level educational institution. At most universities, the student or the parents are expected to chalk up 40 to 60 grand a year for their college experience. That's the equivalent of buying a sedan-class BMW every year! In the past few decades, the prices for college textbooks have jumped almost eightfold. This surpasses the regular yearly inflation rate by two magnitudes of ten.