California Zip Code Law

California Zip Code Law

Zip Codes and Credit Cards: Security or Marketing Scam?

Giving your zip code along with a credit card purchase is common practice. It happens at the grocery store, at the gas station, at some of your favorite clothing shops. Most of us don't think twice about it; other more paranoid patrons will give a fake zip if they can get away with it. But what are those paranoid purchasers so scared of? Why do stores ask for your zip code in the first place?