behavioral finance

behavioral finance

Behavioral Finance 101

September 3rd, 2015 by Yael Kent

Personal finance is a difficult topic for most people. It combines several different tasks that the human brain just isn't wired to handle well, like forecasting a long ways into the future, making numerical predictions and calculations based on those forecasts, and assessing risk. Moreover, buying a house, saving for retirement, or other big financial decisions tend to be emotionally charged, so making an informed decision is even more difficult.