It is an interesting concept to consider. Who spends more money? Women or men? There are many gender stereotypes at play here that may influence your initial idea of which sex spends more money overall. Women are seen as "addicted to shopping." Many people assume that women love to spend a Sunday afternoon at the mall, picking out a new outfit or purse, while men couldn't think of anything they would despise more. Men, on the other hand, are seen as egotistical, needing to flaunt their wealth by purchasing outrageously expensive items, from fancy cars to gleaming watches.