American Express has introduced the Amex EveryDay Credit Card, a no fee rewards credit card redefining the Amex brand. The card was announced on Sunday’s Oscar broadcast with an ad campaign featuring Tina Fey using her Amex card for everyday things (at the drugstore, food truck, dry cleaner, grocery checkout). Like Tina Fey’s activities suggest, this new card is targeted towards the everyday spenders, or according to the New York Times, the “multitasking, carpool-driving, Starbucks-hopping, grocery-shopping mom.”