If you spend a lot of money with a specific retailer or airline, you may want to look into getting a co-branded credit card, also known as a “theme” or “specialty” credit card. These credit cards are sponsored by two parties: one is the bank or card network (ex: Visa, MasterCard, American Express) and the other is typically a retail merchant of your choice (ex: Delta, Hilton, Disney). With a co-branded credit card, you can earn significant rewards and merchandise discounts when buying from the sponsoring merchant.