As news reports started coming out last year that insurers and healthcare providers were tracking and analyzing individual's spending data, a lot of people were immensely shocked. This personal data is accumulated from various sources, oftentimes without prior knowledge or permission. Knowing that our personal spending behaviors are used to assess health concerns, risks, and more seems invasive and intrusive in our freedom and rights to privacy. The truth is that some privacy laws will protect us, but our information is out there.