[/caption] While most mailboxes are enjoying a respite from the daily deluge of credit card offers, major credit issuers are clearly still interested in dropping big bucks to pursue one type of consumer - those with top-notch credit and big-time spending habits. I've seen ads everywhere lately for premium credit cards, such as the new Visa Black or Chase Sapphire card, and it's no secret their marketers are hitting mailboxes around the country pretty hard as well. According to a recent press release from Comperemedia, a firm that tracks direct marketing strategies, credit card issuers continued last year's trend into the 2nd quarter of 2009 by cutting their direct mail offers to consumers "as a whole by 8%." However, of the offers that were delivered, they also sent "28% more offers for premium cards than they did the quarter before."
Does Your Card Have an Interest Rate Floor?
Interest rates are near record lows, but many consumers have noticed their credit card rates aren't following suit.
Some have unfortunately experienced skyrocketing rates as credit issuers fight to remain profitable amidst tough economic conditions. Others have managed to escaped rate increases but are confused because their credit cards' interest rates have failed to move in line with the falling prime rate - the index linked to most variable rate loans or lines of credit.